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Handbook Of Research On Small Business And Entrepreneurship

ISBN 10 : 9781849809245
ISBN 13 : 1849809240

This insightful Handbook focuses on behaviour, performance and relationships in small and entrepreneurial firms...

Customer Oriented Global Supply Chains Concepts For Effective Management

ISBN 10 : 9781466602472
ISBN 13 : 1466602473

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and org..

Internet Mercenaries And Viral Marketing The Case Of Chinese Social Media

ISBN 10 : 9781466645790
ISBN 13 : 1466645792

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common percep..