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The Pdma Handbook Of New Product Development

ISBN 10 : 9781118415498
ISBN 13 : 1118415493

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Develo..

The Pdma Handbook Of New Product Development

ISBN 10 : 0471141895
ISBN 13 : 9780471141891

Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PD..

The Pdma Toolbook 1 For New Product Development

ISBN 10 : 047127108X
ISBN 13 : 9780471271086

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarkin..

Pdma Essentials

ISBN 10 : 9781118971802
ISBN 13 : 1118971809

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem s..

Product Planning Essentials

ISBN 10 : 9780765629777
ISBN 13 : 0765629771

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers str..

Open Innovation

ISBN 10 : 9781118770771
ISBN 13 : 1118770773


The Pursuit Of New Product Development

ISBN 10 : 0080468322
ISBN 13 : 9780080468327

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new b..