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The Pdma Handbook Of New Product Development

Pub Date : 2012-11-28 | Author : Kenneth B. Kahn | Publisher : John Wiley & Sons

ISBN 10 : 9781118415498
ISBN 13 : 1118415493

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Develo..


The Pdma Handbook Of New Product Development

Pub Date : 1996-09-27 | Author : Milton D. Rosenau | Publisher : John Wiley & Sons Incorporated

ISBN 10 : 0471141895
ISBN 13 : 9780471141891

Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PD..


Pdma Essentials

Pub Date : 2015-11-02 | Author : Abbie Griffin | Publisher : John Wiley & Sons

ISBN 10 : 9781118971802
ISBN 13 : 1118971809

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem s..


The Pdma Toolbook 1 For New Product Development

Pub Date : 2004-01-30 | Author : Paul Belliveau | Publisher : John Wiley & Sons

ISBN 10 : 047127108X
ISBN 13 : 9780471271086

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarkin..


Winning At New Products

Pub Date : 2017-09-19 | Author : Robert G. Cooper | Publisher : Basic Books

ISBN 10 : 9780465093335
ISBN 13 : 0465093337

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New ..


The Pursuit Of New Product Development

Pub Date : 2011-04-01 | Author : Marc Annacchino | Publisher : Elsevier

ISBN 10 : 0080468322
ISBN 13 : 9780080468327

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new b..


Open Innovation

Pub Date : 2014-10-07 | Author : Abbie Griffin | Publisher : John Wiley & Sons

ISBN 10 : 9781118770856
ISBN 13 : 1118770854

A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to t..